Trends in the world of wine

The pandemic and its changes in habits have even reached the wine sector. An increase in online shopping, a greater consumption of wine at home, a greater awareness of km0 and environmentally friendly products… Yes, this reality has translated, in many cases, into the search for wines of higher quality. quality, as well as curiosity to try new flavors and sensations. Therefore, today we bring you the latest trends in the world of wine

Not everything had to be negative. This change of era has brought with it new business opportunities . That’s right, new adepts to the consumption of good wine. In this way, this context, added to greater technology and innovation in the sector, has made wine producers want to be up-to-date with their products. And their consumers willing to try all this new offer! Let’s see some of the trends of this year 2022.

From the cellars to the home

In many houses, new traditions have been incorporated. Who is not going to fancy a glass of wine after a long day of teleworking to unwind? Even more so if wines of outstanding quality begin to put their bottles on sale to the general public. What began as punctual sellers has happened to see an increase in demand and, consequently, in sales, also increase their investment by professionals in the sector. Thus making quality wines at competitive prices available to the public. Thanks to e-commerce, a door has been opened to the commercialization of gourmet wine, without having to leave home.

On the other hand, let’s not only talk about its distribution, but also about its novelties in labeling. You can receive a wine with a smart label at your home! Just by passing your smartphone through the QR labeling of its containers, you will be able to find out from its variety to its production area. In some cases, wineries are even investing efforts and capital in the production of audiovisual videos about the process so that drinking wine becomes an experience for all the senses.

Environmental awareness

And speaking of their containers, professionals in the sector are realizing that more and more consumers are asking for innovation in the face of respect for the environment. Therefore, it has invested in the search for alternative packaging . What do you think of this idea? The only con that some experts find is the fact that the final consumer can mistake a lower quality of content solely for the appearance of their bottle. We will have to work on it, since the long-term consequences for our planet will be very beneficial . As the specialized portal of 15 wineries maintains :

“ANDhe boom in conversion of global vineyards to organic farming methods, interest in the principles of biodynamics and the desire to reduce the use of sulfur to minimum doses are principles that have been embraced not only by those small winegrowers who seduce wine lovers with minority production cuvées”.

Quite the contrary, this trend is going to go beyond the exquisite wines, to reach our supermarkets !

A nutritional approach

How many people began to give importance to sport and physical exercise with the arrival of the pandemic! Seeing that we were going to have a forced sedentary life, many families began to do sports at home, either following exercise routines on YouTube or following the online channels of their nearby gyms. And with it, the viralization of a healthier life gave way to many began to pay more attention to what they ate. And wine was not going to be an exception. Now many consumers are looking for healthier wines, with less sugar or even lower alcohol content. Thus, we can calmly drink our glasses of wine without thinking that we are committing a great excess.

The wine store portal tells us that there has been a growth in sales of those wines “with more acidic or natural flavors, free of added sugars and with a lower percentage of alcohol. Proof of this is that in recent years the consumption of wines with an alcohol content of between 6 and 8.5º has increased ”.

wine tourism

This phenomenon is not something that comes first. Who does not know a friend or friend who has sought a weekend getaway to a parador in the Community of La Rioja to have a romantic weekend with wine tasting included? Unfortunately, wine tourism, with the arrival of the pandemic, suffered a break, as well as many other economic sectors. However, after a long hiatus, the wineries have reopened their doors and wine tourism is once again a trend .

We hope you have found this article interesting and remember that if you have any questions about the wonderful world of wine you can contact us and we will be happy to chat with you.